Next-gen Lutron lighting
Lutron's lighting system, RadioRA 2, was not growing in sales and needed an overhaul. I led product strategy and a design team to achieve an ambitious business goal of 2X-ing sales revenue.
Role
Lead Product Designer
Responsibility
User Research
Product Strategy
Product Design
Interaction Design
Motion Design
Interaction Design
Motion Design
Team
1 Design Lead
2 Product Designers
10+ Engineers
2 Product Managers
2 Designers
3 Engineers
1 Product Manager
2 Designers
3 Engineers
1 Product Manager
Launch
Nov 2021
October 2022
October 2022
Background
By early 2020 the sales of RadioRA 2 were stagnating. The entry barrier for new installers to adopt the system was simply too high. I worked with the product manager and lead a team of 2 designers to overhaul and re-define the system - from setup to ordering and installation in a short time frame.
Background
By early 2020 the sales of RadioRA 2 were stagnating. The entry barrier for new installers to adopt the system was simply too high. I worked with the product manager and lead a team of 2 designers to overhaul and re-define the system - from setup to ordering and installation in a short time frame.
Background
By early 2020 the sales of RadioRA 2 were stagnating. The entry barrier for new installers to adopt the system was simply too high. I worked with the product manager and lead a team of 2 designers to overhaul and re-define the system - from setup to ordering and installation in a short time frame.
Deciding on the user persona
The Radio RA lighting system is sold, setup and installed by professional electricians and integrators. Most homeowners would rely on the installer to recommend, optimize and deliver the best experience. Hence we focused on the professional installer's journey and pain points.
Deciding on the user persona
The Radio RA lighting system is sold, setup and installed by professional electricians and integrators. Most homeowners would rely on the installer to recommend, optimize and deliver the best experience. Hence we focused on the professional installer's journey and pain points.
Deciding on the user persona
The Radio RA lighting system is sold, setup and installed by professional electricians and integrators. Most homeowners would rely on the installer to recommend, optimize and deliver the best experience. Hence we focused on the professional installer's journey and pain points.
Defining the user journey
I mapped the installer's journey to identify which problems we wanted to solve and gleaned the four phases in the journey that needed the most attention.
Defining the user journey
I mapped the installer's journey to identify which problems we wanted to solve and gleaned the four phases in the journey that needed the most attention.
Defining the user journey
I mapped the installer's journey to identify which problems we wanted to solve and gleaned the four phases in the journey that needed the most attention.
Testing hypotheses
To help us finalize key product features, I defined hypotheses and rapidly tested them using quick prototypes. The key was to answer questions around the system's overall proposition, the ease of setup, the ordering process and the ease of final installation.
Testing hypotheses
To help us finalize key product features, I defined hypotheses and rapidly tested them using quick prototypes. The key was to answer questions around the system's overall proposition, the ease of setup, the ordering process and the ease of final installation.
Testing hypotheses
To help us finalize key product features, I defined hypotheses and rapidly tested them using quick prototypes. The key was to answer questions around the system's overall proposition, the ease of setup, the ordering process and the ease of final installation.
Hypothesis 1
A refreshed keypad and faster process is the main need for installers
Partially true
Lutron's beautiful keypads are a major selling point to homeowners but not the only value.
Hypothesis 1
A refreshed keypad and faster process is the main need for installers
Partially true
Lutron's beautiful keypads are a major selling point to homeowners but not the only value.
Hypothesis 1
A refreshed keypad and faster process is the main need for installers
Partially true
Lutron's beautiful keypads are a major selling point to homeowners but not the only value.
Hypothesis 2
Using only a mobile app to setup the system will improve installer satisfaction
False
Installer prefer to start the project on a desktop tool, before using the app for on-field installation.
Hypothesis 2
Using only a mobile app to setup the system will improve installer satisfaction
False
Installer prefer to start the project on a desktop tool, before using the app for on-field installation.
Hypothesis 2
Using only a mobile app to setup the system will improve installer satisfaction
False
Installer prefer to start the project on a desktop tool, before using the app for on-field installation.
Hypothesis 3
Installers don't want homeowners to make changes to the system post setup
Partially true
For installers, time is money. They'd rather let homeowners make edits than make changes themselves.
Hypothesis 3
Installers don't want homeowners to make changes to the system post setup
Partially true
For installers, time is money. They'd rather let homeowners make edits than make changes themselves.
Hypothesis 3
Installers don't want homeowners to make changes to the system post setup
Partially true
For installers, time is money. They'd rather let homeowners make edits than make changes themselves.
Hypothesis 4
Most installers engrave button names only after the homeowner has used it
False
Most homes don't change the button names. They simply rely on the installer.
Hypothesis 4
Most installers engrave button names only after the homeowner has used it
False
Most homes don't change the button names. They simply rely on the installer.
Hypothesis 4
Most installers engrave button names only after the homeowner has used it
False
Most homes don't change the button names. They simply rely on the installer.
Introducing RadioRA 3
The results of the hypothesis testing helped define the roadmap and ship major features. Besides doing the research, I also worked on the interaction design of some of the below features while leading a team of designers to ship other features.
Introducing RadioRA 3
The results of the hypothesis testing helped define the roadmap and ship major features. Besides doing the research, I also worked on the interaction design of some of the below features while leading a team of designers to ship other features.
Introducing RadioRA 3
The results of the hypothesis testing helped define the roadmap and ship major features. Besides doing the research, I also worked on the interaction design of some of the below features while leading a team of designers to ship other features.
New keypad & processor
The new Sunnata keypad offers a refined aesthetic while with the new RA3 Processor is powered by Ethernet and can easily be mounted on a wall or ceiling.
New keypad & processor
The new Sunnata keypad offers a refined aesthetic while with the new RA3 Processor is powered by Ethernet and can easily be mounted on a wall or ceiling.
New keypad & processor
The new Sunnata keypad offers a refined aesthetic while with the new RA3 Processor is powered by Ethernet and can easily be mounted on a wall or ceiling.
Setup using desktop & app
Installers use a desktop tool to create a project and set initial light levels. They can then make tweaks using the app while in the home.
Setup using desktop & app
Installers use a desktop tool to create a project and set initial light levels. They can then make tweaks using the app while in the home.
Setup using desktop & app
Installers use a desktop tool to create a project and set initial light levels. They can then make tweaks using the app while in the home.
Remote changes through app
Installers don't need to drive to the home to make changes. They can either do it remotely or give a homeowner edit access.
Remote changes through app
Installers don't need to drive to the home to make changes. They can either do it remotely or give a homeowner edit access.
Remote changes through app
Installers don't need to drive to the home to make changes. They can either do it remotely or give a homeowner edit access.
Order pre-engraved keypads
Installers can order keypads with button names when creating their project, rather than wait till post setup.
Order pre-engraved keypads
Installers can order keypads with button names when creating their project, rather than wait till post setup.