Next-gen Lutron lighting
Lutron's lighting system, RadioRA 2, was not growing in sales and needed an overhaul. I led product strategy and a design team to achieve an ambitious business goal of doubling sales.
Role
Lead Product Designer
Responsibility
Team
Launch
Background
By early 2020 the sales of RadioRA 2 were stagnating. The entry barrier for new installers to adopt the system was simply too high. I worked with the product manager and lead a team of 2 designers to overhaul and re-define the system - from setup to ordering and installation in a short time frame.
Deciding on the user persona
The Radio RA lighting system is sold, setup and installed by professional electricians and integrators. Most homeowners would rely on the installer to recommend, optimize and deliver the best experience. Hence we focused on the professional installer's journey and pain points.
Defining the user journey
I mapped the installer's journey to identify which problems we wanted to solve and gleaned the four phases in the journey that needed the most attention.
Testing hypotheses
To help us finalize key product features, I defined hypotheses and rapidly tested them using quick prototypes. The key was to answer questions around the system's overall proposition, the ease of setup, the ordering process and the ease of final installation.
Introducing RadioRA 3
The results of the hypothesis testing helped define the roadmap and ship major features. Besides doing the research, I also worked on the interaction design of some of the below features while leading a team of designers to ship other features.
